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Combining Product, Service and Personality Branding

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By Wendy Forsythe

corporate_brandingWe do it all in real estate! So let’s take a look at these three branding components and how they integrate into a branding strategy.

Product Branding
In the real estate industry, our product is the house we are marketing for sale. How we brand our listings is critical to our overall success. The brochures, flyers, for sale sign, online marketing, open house etc., etc., are all a reflection of us and of our brand.

Service Branding
Our job is to serve buyers and sellers who are transacting in real estate. We are in a service industry. Unlike a product where you can create branding that a client can see and touch, branding your service is a bit more difficult. You need to create opportunities for consumers to engage and experience your service brand.

Personality Branding
People do business with people they know, like and trust. That couldn’t be any more true than in the real estate business, where top agents leverage their personality to attract clients, retain them and win referrals. Working your personality into your branding strategy is key to opening up and building a long-term business.

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