As a real estate professional, you’re constantly making connections, and gift-giving is an age-old way of acknowledging those connections.
“Building good relationships with clients and just saying ‘thank you for your business’ are still considered sound business investments for most companies, with 62.4 percent of those surveyed saying they could attribute better relationships directly to past holiday gift-giving programs,” Timothy Andrews, President, CEO of ASI.
Below are statistics from a recent survey regarding trends in B2B gifting in the real estate industry.
· 51 percent of company managers at the 501 small businesses American Express surveyed said they’re shipping out presents to clients this year, an 8 percent increase from 2011.
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