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Broker Best Practices: Excelling in a Turnaround Market

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By Zoe Eisenberg

Reaching a consumer and getting through to a consumer so they take action are two different activities,” says Stephanie Gonzalez, Executive Director of Support Services, Realty Executives Phoenix. “Fortunately for our industry, real estate is an interesting topic for almost everyone.” Read on for Gonzalez’ tips on making lasting connections.

Gonzales_StephanieStephanie Gonzalez
Executive Director of Support Services
Realty Executives Phoenix
Phoenix, Ariz.

Region served: Maricopa and Pinal Counties, Ariz.
Years in real estate: 16
Average time on market: 66 days
Average sales price: $240,000 for general marketplace; $292,000 for Realty Executives Phoenix

What are the current market conditions in your area?
Over the last 18 months, we have experienced a significant and sharp shift in our real estate marketplace as it has moved from a buyer’s market to a seller’s market practically overnight; moving from 75 percent of the inventory being distressed properties three years ago to approximately 75 percent traditional equity sales today. We’ve gone from a boom market to a bust market and now to a bang market in a short, eight-year time frame.

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