By Nick Caruso
With an influx of different sources available to consumers, it’s common for misinformation to run rampant throughout clients’ minds. As a result, real estate professionals are tasked with the challenging feat of analyzing and interpreting these sources and delivering correct information to their clients on a daily—and sometimes hourly—basis. Instead of scouring the wide depths of the Web, REALTORS® can streamline their busy days and use just one source to find accurate and trustworthy information: Realtors Property Resource® (RPR).
Completely closed to the public, RPR is the largest database of parcel-centric property information in the industry. From public records and tax assessment information to liens, stand-alone mortgages and refinancing loans, as well as school district data, RPR offers a single reference point for agents and brokers to quickly find the information they need to serve a client or any particular transaction. And an added bonus: it’s included in yearly dues for NAR members.
For Linda Lee, a broker associate at Keller Williams San Diego Metro and president of the San Diego Association of REALTORS®, RPR has been “a very powerful tool” in helping her serve her mostly international clientele. Lee has been using the system since July 2012 and uses its valuation features as a conversation starter with her clients, countering San Diego’s lower inventory numbers throughout the last year.
With RPR’s customizable reports, Lee can deliver information to her clients and tailor it directly to the transaction she’s working on. Using a checklist of criteria, she can check fields on and off, and within 15-30 minutes, she has a property’s valuation, historical data sheets, photos, geo-spatial imagery and other various graphics to present to her buyers.
“I think it’s a great tool and not only because it’s free,” says Lee. “The reports have so much information…geographic, demographic, market trends. They’re very good reports and so easy to generate.”
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