Realtor.com® designs programs to help brokers manage their listings and to provide branding and lead generation for all of their agents and properties on the site. These programs are not only available for large brokers; realtor.com also has a dedicated team focused on brokerages with one to three offices.
Although these brokerages may be working from a single office, they often dominate their local market – and there are many of these single “power offices” across the nation. In fact, according to recent RISMedia research,, almost one-third of brokers ranking in the top 1,000 for sales volume are a single-office entity.
Realtor.com’s entrepreneur-level services can accelerate the online marketing results for these brokerages poised for growth. Although larger enterprises may have some advantages – being able to amortize IT, marketing and training over a larger group – “compact entrepreneurs” can act fast and have fewer legacy systems to contend with.
Realtor.com can help bridge gaps for the individual office with broker/agent-branded mobile applications, tools for acquiring recommendations and the ability to instantly light up lead generation at an office level once sales associates are prepared to close high volumes.
Continue Reading 1 2
Copyright© 2013 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com