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Focusing on First-Time Buyer and Seller Needs Boosts Competition among Real Estate Companies

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By Michael Ryder

competition_in_businessThe housing market is abuzz with activity this summer, as sellers attempt to unload homes onto the market as their values rise and buyers compete for affordable pricing while mortgage rates are still low. Given the level of activity among market participants, many real estate companies may feel like there is enough business to go around.

However, a recent J.D. Power and Associates report shows that real estate professionals who focus on the unique needs of buyers and sellers may be in a better position to appeal to new clients.

The J.D. Power 2013 Home Buyer/Seller Satisfaction Study relied on four factors of the home-buying experience to measure satisfaction and project the ways in which today’s agents could better further the goals of their company. To reach its determinations, J.D. Power examined:

• The agent and sales staff
• The real estate office
• The closing process, and
• Additional service offerings

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