By Patty McNease
Successfully connecting with your target audience is the best way to drive traffic back to your website. While this may seem like a “no-brainer,” you must always be on the lookout for emerging new trends and tactics to enhance your marketing strategies. Avoid wasting your valuable time and money on soon to be outdated strategies and focus your attention avenues that are here to stay, such as mobile marketing.
Mobile access has developed into a primary resource of sending and receiving information throughout the world. In fact, mobile internet usage is projected to overtake desktop internet usage by 20141. With that being said, why is it that only 25 percent of brands have a mobile strategy2? Homes.com wants to help you set yourself up for success by incorporating a mobile strategy into all of your current and future marketing campaigns.
Sending emails, sounds effortless right? Well if your idea of a successful email campaign is sending out the same simple pre-generated message to all of your contacts, you may want think twice. Of those between the ages of 18 and 30, 88 percent open email on a mobile device and more than half of those individuals confirm that their smartphone is their primary device for opening these emails1. This means that in order to have an effective email campaign, emails need to be constructed to be user friendly on a mobile device.
The main goals of email marketing are to build brand awareness, increase lead generation, and to increase sales. In order to meet these goals, there are a few fundamentals that many real estate professionals tend to overlook, yet are essential to making a campaign successful.
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