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Top 4 Ways to Capture Mobile Business

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By Patty McNease

To help increase your search engine ranking by starting to collect client endorsements and include them in your websites, blogs, and social channels so that prospective buyers will feel more compelled to contact you. Another way to strengthen your mobile search engine ranking is by utilizing paid mobile advertisements. Mentioning a location in mobile ads and search results can increase click through rates by up to 200%1. By providing a specified location, the algorithms used by search engines pick up your advertisements during relative local searches. Learn more about how easy it is to gain this type of exposure with Mobile Local Ads from Homes.com.

Social Media
Today’s consumer makes purchasing decisions based heavily on word-of-mouth, and what better place to receive product or service recommendations than on the social channels their peers actively use. Ninety-one percent of mobile internet access is for social activities1, so having positive client endorsements and listing information displayed on all of your social pages is a great way to represent your business.

It’s also important to remember that each social network has a different purpose and different mobile integrations, so knowing how to implement a separate strategy for each one is the key to social media success. Use Facebook’s paid advertisements to target users in your local area that are searching for keywords relative to your business such as; “houses for sale” or “local real estate pro’s.” Use promoted tweets to connect with users on Twitter or use LinkedIn mobile to connect with other real estate professionals in your area. Whatever platforms you decide to use, do a little digging and make sure that you know the advantages and best practices for each!

Mobile Web Browsing
People know what they are looking for when searching online and they want to be able to get this information quickly, with little to no effort. This means that creating mobile friendly websites may be the most important thing to consider when developing a mobile marketing strategy. Sixty percent of mobile users expect a website to load in less than three seconds3 and if it doesn’t, well let’s just say you shouldn’t be expecting a lot of traffic. Furthermore, keep visitors from having to jump through hoops to find the information they are looking for by making each of your sites easy to navigate.

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