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Real Estate Brokerages Answer Consumers Push for One-Stop Shops

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The day may be finally here when real estate brokerages deliver to home buyers and sellers the local “one-stop real estate shop” they’ve sought for years, as more real estate firms offer mortgage, title and home-warranty services.

According to a recent survey of top real estate executives by Imprev Inc. the “one-stop shop” is becoming the norm:

• A remarkable 75 percent of top real estate executives responding said their brokerage firms offer at least one major ancillary service;
• Mortgages are the No. 1 additional offering: 89 percent of the real estate firms that offer at least one ancillary service offer home loans;
• Nearly three-quarters (71 percent) offer title services;
• Nearly half (49 percent) offer home-warranty services.

“For decades, the National Association of REALTORS® has tracked growing consumer interest in a one-stop shop through its surveys,” says Renwick Congdon, chief executive officer of Imprev, the real estate marketing software firm that works with 150,000 agents and brokers nationwide.

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