When real estate executives were asked to select the top benefits from offering ancillary services, 79 percent said “higher profits”; 70 percent said “one-stop marketing opportunities”; 62 percent said “increased customer satisfaction”; and 60 percent said “better quality control.”
These were among the findings from the 2013 Imprev Thought Leader Survey conducted in late May. Poll respondents included top executives at leading franchises and independent brokerage firms responsible for more than one-third of all U.S. residential real estate transactions last year.
Imprev inaugurated the Thought Leader Survey in 2012 to provide information executives could share.
“This is a way for us to better understand our clients and help them learn from each other,” says Congdon. The Imprev Thought Leader Survey is conducted in May and October of each year.
For more information, visit www.imprev.com.