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Real Estate Brokerages Answer Consumers Push for One-Stop Shops

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The day may be finally here when real estate brokerages deliver to home buyers and sellers the local “one-stop real estate shop” they’ve sought for years, as more real estate firms offer mortgage, title and home-warranty services.

According to a recent survey of top real estate executives by Imprev Inc. the “one-stop shop” is becoming the norm:

• A remarkable 75 percent of top real estate executives responding said their brokerage firms offer at least one major ancillary service;
• Mortgages are the No. 1 additional offering: 89 percent of the real estate firms that offer at least one ancillary service offer home loans;
• Nearly three-quarters (71 percent) offer title services;
• Nearly half (49 percent) offer home-warranty services.

“For decades, the National Association of REALTORS® has tracked growing consumer interest in a one-stop shop through its surveys,” says Renwick Congdon, chief executive officer of Imprev, the real estate marketing software firm that works with 150,000 agents and brokers nationwide.

“Clearly, the industry’s thought leaders are making it happen in their firms,” he adds.

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