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Do’s and Don’ts of Powerful Listing Presentations

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By Patty McNease

Listing_Presentation_homescomAs today’s real estate industry continues to become more cut-throat, real estate professionals are re-evaluating their marketing tactics to set themselves apart from the competition. Let’s face it; a buyer or seller’s first impression of you weighs heavily on their decision to choose you or the next guy, so you’ve got to stand out! Effective presentations require you to go a step further by investing a considerable amount of time, research and even a touch of personality into each one you produce. Homes.com shares the do’s and don’ts for unique listing presentations that convert prospective clients into long-term relationships.

Do’s and Don’ts for Robust Listing Presentations:

• DON’T be generic. Each homebuyer and seller is different and what you share with them should be too. Your presentation should include content relevant to their needs but also visually pleasing to hold their attention. Incorporate vibrant colors, quality graphics and photos and compelling data that they will refer back to later instead of tossing in the trash. Digital presentations via PowerPoint, Keynote, Prezi http://prezi.com and others provide the visual stimulation that your clients need to appreciate what you are telling them.

Further, by showcasing the presentation on your tablet or other electronic device and complimenting it with handouts like flyers and brochures, truly enhances your clients ability to envision themselves in the home. Lastly, always add your logo and contact info on all digital and hard copies of your materials!

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