Do’s and Don’ts of Powerful Listing Presentations
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By Patty McNease
• DON’T drag it out. Again, make it all about them and show that you understand their time is valuable. On your slides, keep text to a minimum and let the graphics tell the story but pause to verbally expand on your message and allow time for questions. The great thing about using Homes.com CMAzing and Neighborhood Envoy tools is that they can be presented on your tablet and other device, shared via email and added to your web site or blog for your clients to download and save.
Preparing a solid property presentation requires planning, research and personalization.
Think of it as a valuable selling tool – not just for properties but to sell yourself as a brand as well. For further guidance, evaluate Homes.com’s marketing solutions like the new Marketing Center Powered by Imprev that can transform your marketing materials and listing presentations into new relationships and sales.
Patty McNease is the Director of Marketing for Homes.com.
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