From the Experts at Hubzu
Real estate professionals know that buying or selling a home can be a life changing, highly emotional experience. However, there’s a way to leverage that emotion: video. When you add video to your online listing, you have created a powerful real estate marketing tool. Video not only helps you appeal to a larger market, but it can also help you sell homes faster.
Showcase the Feel of a Home
While property photographs help potential homebuyers see themselves in a home, videos take it a step further. They can showcase the happiness and comfort a seller enjoyed while living in a home, turning the traditional idea of cleansing a listing of all of a seller’s personality upside down. Today, many sellers are comfortable in front of a camera and buyers frequently seek out videos as a way to get a better feel for a home. In addition to visualizing themselves in your listing, buyers can virtually experience what it is like to live in the home.
Agent videos have also undergone a transformation. Agents and brokers no longer simply walk through a home with a camera and describe each room. Today’s videos are more effective because they are more creative. Some agents even hire a videographer in order to capture a truly professional feel. Others use their own equipment, study and enhance a home’s lighting and write a script themselves.
Continue Reading 1 2
Copyright© 2015 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com