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Leverage Emotion with Video in Action

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From the Experts at Hubzu

Video-CameraReal estate professionals know that buying or selling a home can be a life changing, highly emotional experience. However, there’s a way to leverage that emotion: video. When you add video to your online listing, you have created a powerful real estate marketing tool. Video not only helps you appeal to a larger market, but it can also help you sell homes faster.

Showcase the Feel of a Home

While property photographs help potential homebuyers see themselves in a home, videos take it a step further. They can showcase the happiness and comfort a seller enjoyed while living in a home, turning the traditional idea of cleansing a listing of all of a seller’s personality upside down. Today, many sellers are comfortable in front of a camera and buyers frequently seek out videos as a way to get a better feel for a home. In addition to visualizing themselves in your listing, buyers can virtually experience what it is like to live in the home.

Agent videos have also undergone a transformation. Agents and brokers no longer simply walk through a home with a camera and describe each room. Today’s videos are more effective because they are more creative. Some agents even hire a videographer in order to capture a truly professional feel. Others use their own equipment, study and enhance a home’s lighting and write a script themselves.

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