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Google+ for Real Estate: How to Get into the Game

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By Rebekah Radice

Whether you love it or hate it, there is no denying the power of Google+.

With over 359 million active users, gone are the days when you could avoid this so-called “ghost town” of a social media network.

I interviewed Google+ evangelist Peg Fitzpatrick, to find strategic ways to help you integrate Google+ into your real estate business.

Peg is a marketing and social media professional who proves daily why this platform simply cannot be overlooked.

Google Plus for Real Estate

Q: Many real estate agents have been slow to make the transition to Google+. Why, in your opinion, should an agent embrace this platform?

The most important reason is social SEO. Google is taking all of your social activity and content on the internet and combining it into higher search results on Google.

From Hootsuite’s research, businesses using Google Adwords had “increased marketing performance. If you use Google AdWords to promote your business, turning on social extensions is essential. When businesses add social annotations to their paid search ads there is a 5-10% uplift in click thru traffic rate (CTR) back to their site.”

Q: The biggest barrier to entry is learning the ins and outs of a new social network. What are the first steps someone new to Google+ should take to maximize its potential?

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