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5 Tactics for Braving the Video Marketing World

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By Erica Campbell Byrum, Director of Social Media, Homes.com

Now the application has expanded to 15 second video recordings and uploads from its registered patrons. This may not seem like a big deal, but this addition of short videos has given companies and professionals a chance to capture the ever-shortening attention spans of clients. Try creating 15-second teaser videos that showcase a different feature of a listing each day to capture homebuyers’ interest and to promote an upcoming open house.

For some compelling real estate video inspiration, take a look at video marketing master Raj Qsar with The Boutique Real Estate Group in Orange County, CA. Raj hosted the Secrets of Top Selling Agents webinar recently and presented on best practices for producing real estate videos.

Venturing into the video marketing realm requires a good blend of planning, personality and tech savvy-ness. Your investment in producing video assets will only enhance your brand’s visibility and provide optimal promotional materials that consumers are demanding during their home search. For more real estate marketing solutions and technology tips, visit the Homes.com blog dedicated to real estate professionals and join the conversation about video marketing on our Facebook Page! Homes.com is your place to grow and inspire home moments for homebuyers and sellers. #homemoments

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