By Erica Campbell Byrum, Director of Social Media, Homes.com
Now the application has expanded to 15 second video recordings and uploads from its registered patrons. This may not seem like a big deal, but this addition of short videos has given companies and professionals a chance to capture the ever-shortening attention spans of clients. Try creating 15-second teaser videos that showcase a different feature of a listing each day to capture homebuyers’ interest and to promote an upcoming open house.
For some compelling real estate video inspiration, take a look at video marketing master Raj Qsar with The Boutique Real Estate Group in Orange County, CA. Raj hosted the Secrets of Top Selling Agents webinar recently and presented on best practices for producing real estate videos.
Venturing into the video marketing realm requires a good blend of planning, personality and tech savvy-ness. Your investment in producing video assets will only enhance your brand’s visibility and provide optimal promotional materials that consumers are demanding during their home search. For more real estate marketing solutions and technology tips, visit the Homes.com blog dedicated to real estate professionals and join the conversation about video marketing on our Facebook Page! Homes.com is your place to grow and inspire home moments for homebuyers and sellers. #homemoments
Copyright© 2013 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com