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Optimizing Your Facebook Business Page for More Leads

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By Geneva Ives

Share Your Listings
Almost everyone agrees that Facebook is a place to connect with consumers, rather than sell to consumers. You certainly don’t want to bombard your fans by posting every new listing as an update on your timeline, but there’s no reason that your fans shouldn’t be able to access your listings at their discretion. Your business page is the social version of your website and should have much of the same information, including listings. There are several ways to share your listings tactfully and professionally; check to see if your real estate marketing platform offers Facebook integration. For example, the Point2 Agent Listings App allows users to seamlessly integrate listings with just one click.

Interpret Insights
Don’t forget to consult the ‘Insights’ section of your Facebook business page from time to time. This area holds valuable analytics that Facebook collects about the people who are interacting with your business page. Here you can find out the average age of your fans, what times they are online, which posts of yours are the most popular and so much more. Discover everything you need to perfectly tailor your Facebook strategy to your audience to connect with more fans and boost engagement.

By optimizing your Facebook business page with your contact information, strategic updates, easy-to-access listings and valuable insights, you make your real estate business more appealing and accessible to online leads. Facebook is a powerful way to build community and position yourself as a local authority in your marketplace.

One final tip: don’t forget to be social! If you want people to ‘like’ your posts, you should probably take a few minutes to like and comment on their posts as well. A little reciprocation goes a long ways.

To learn more about industry-leading online marketing tools for real estate, visit Point2.com.

Geneva Ives is the marketing writer for Point2.

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