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Monday Morning Mobile: The Mobile Consumer & the Right Response to Responsive Design

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By Seth Kaplan

According to Ramon Peralta, Principal of Peralta Designs, “we are tasked with finding the best solutions to meet the needs and challenges of our clients and their audience. With regard to the hyper-competitive real estate industry, there is no replacement for a user experience that maximizes the ability for the client to be able to navigate and search with ease and precision on their mobile device while leveraging all the features of the device within the real world.”

As for the proper methods of redirection, this premise is fairly straight forward: deliver to the mobile user the corresponding content which was requested via web URL. In other words, avoid faulty redirects. A faulty redirect is when a desktop page redirects a smartphone user to an irrelevant page on a mobile optimized website. Google frowns upon this because it disrupts the user experience; remember, they’re all about the user. The best practice is always to redirect smartphone users to the equivalent mobile page for the content they are looking for. If that page doesn’t exist for mobile, send them to the desktop page so they can view the content they want as opposed to irrelevant content.

If you follow the guidelines above, you should feel pretty confident that your site’s SEO rankings will not be demoted. Unfortunately, you’re not going to gain much ground, even if you implement all of these Mobile SEO guidelines with the utmost perfection. In fact, if you haven’t already won the top spot in your market with SEO, the chances of you climbing that mountain against the likes of Trulia, Zillow and Realtor.com are slim to none. Instead, what you should be focusing your efforts on is the biggest opportunity in mobile and in the real estate market today. “Real Estate is a local business, yet many of REALTORS® I speak with are still extremely concerned on where they are listed on the WORLD wide web.

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