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The New realtor.com®: What It Means for You and Your Agents

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By Marc Gould

One of the best ways to get the tools and skills needed to navigate today’s market to better service your buyer clients wherever they find the house of their dreams is with the Accredited Buyer’s Representative (ABR®) designation. ABR®s already understand how to navigate the choppy waters of offers on short sales and REO properties. ABR® designees know how to best deal with FSBOs to protect buyer-client’s interests while also neutralizing compensation issues before they become a problem.

Whether you approach the changes taking place at realtor.com® as a challenge or an opportunity, the best thing you can do is to prepare you and your agents to deal with them head-on.

Marc Gould is vice president, Business Specialties for the NATIONAL ASSOCIATION OF REALTORS® and executive director of REBAC. For more information, please visit www.rebac.net.

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