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How Technology Is Enabling Global Real Estate

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By Zoe Eisenberg

Below are a few tips for successfully utilizing technology in the global real estate market:

-Be mobile compatible. If you haven’t heeded this advice yet, it could be costing you business. If a consumer can’t browse your listings on their phone, they may not bother looking at them at all.

“Having a mobile-accessible presence is simply a must for real estate professionals hoping to expand their business to a global audience,” says Rojas. “Mobile use is overtaking the desktop globally at the rate it’s pacing in the U.S., and even faster in several other countries.”

Helpful resources: Look for a web design company that specializes in responsive sites specifically for real estate, such as agentevolution.com or placester.com.

-Ask upfront about preferred communication. “Stop assuming anything. Don’t assume they have an i-anything, or know what online advertisers and third party websites are,” recommends Hata.

Instead, ask them how they would like to communicate, be it email, phone, video chat, text, or all of the above.

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