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How Technology Is Enabling Global Real Estate

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By Zoe Eisenberg

-Utilize your relationships. Hata suggests leveraging your relationships online, whether through networks or broker relations often found in franchise brokers. “Consider an information exchange with your REALTOR® contacts abroad,” he suggests.

Helpful resource: Maintaining a WordPress blog is a great way to bring traffic to your site, attract search engines and connect content with overseas contacts. WordPress makes it easy to tag and connect with their content resources, giving them an easy point of entry to your site and your business.

“Networking with local real estate business organizations also can help in understanding the respective legal requirements around financing, residency and ownership, which differ greatly by country and are changing in response to economic shifts,” adds Rojas.

-Know your clients, the technologies they are comfortable with, and the properties you are showing. Use technology that your buyers understand, and speak their tech talk. Make sure you know what your clients are comfortable with. Do they love Skype and FaceTime but are unfamiliar with eSignatures? It may be best to forgo the latter if it makes them uncomfortable.

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