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How Technology Is Enabling Global Real Estate

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By Zoe Eisenberg

“Most of my clients are extremely tech-savvy,” says Hur, who works primarily with clients from Asia. “You need to be more familiar with the property than the buyer to maintain professional credibility.”

Helpful resources: DocuSign is a resource that can save considerable amounts of time in the international home-buying process. If your buyer is unable to travel to the United States to sign necessary documents, DocuSign allows them to securely sign and send documents online from any device.

International buyers, more than almost any other buyer type, will expect that you have done your homework on properties you are showing them. It is not uncommon for them to purchase a property sight unseen, or virtually narrow their options to view when they are able to visit the United States. Realtors Property Resource® (RPR) is an agent’s best friend for dealing with your most demanding clients. This online resource provides data from more than 400 databases on more than 150 million properties in the United States, including school attendance zones, FEMA flood maps, demographic information, thematic maps, heat maps and more.

-Get visual. Allowing a potential client to view the property via video allows you to go to a level of access that photographs will never reach. “If you can visually tour the property on site, that always helps it sell better,” suggests Hur. “Skype is a standard that a lot of international clients understand.”

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