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Survey Says: SoLoMo Marketing is Kind of a Big Deal

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By Erica Campbell Byrum

SoLoMo_Homescom_imageHow are you connecting with homebuyers and sellers? Are your advertising dollars going to a black hole or to the honey hole? Homes.com recently polled real estate professionals and consumers to determine home search habits, marketing trends and their respective perceptions of local housing conditions. This insight and infographic will help real estate pros evaluate their SoLoMo (Social Local Mobile) marketing strategies to better target potential clients and drive traffic back to your business.

Word of Mouth Recommendations Still Carry the Most Weight
Both real estate professionals and consumers chose personal, word-of-mouth recommendations as the top means by which they connect with one another. In this day and age of technology, an old-fashioned, genuine recommendation from a trusted friend or family member is the primary source when deciding on a real estate professional.

This goes to show that building and maintaining authentic relationships with your clients is paramount. To build and compliment your endorsement library, focus on building a strong presence in your local market by collecting and promoting client endorsements on your websites and social channels.

Since first impressions are the most important, provide them with unique marketing materials and well-designed listing presentations to demonstrate that you are the person for the job.

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