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Survey Says: SoLoMo Marketing is Kind of a Big Deal

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By Erica Campbell Byrum

National Real Estate Sites are Paying Off
Forty-seven percent of real estate professionals are spending the majority of their marketing dollars on national real estate listing sites (i.e. Homes.com and realtor.com®). This has proved to be a valuable investment since 67 percent of consumers prefer these sites when searching for homes via their desktop or mobile device. Furthermore, the majority of real estate professionals report that these sites provide them with the most quality leads and is also their primary source for sharing testimonials (i.e. “word-of-mouse”). Join the others that have already reaped the benefits of using resources like Homes.com and create an agent profile to increase your visibility, tell your story and share your praises.

Social Media Promotions Lead to Conversions
Real Estate pros reported that social networks were their top choice for promoting client endorsements, listing videos and pictures. In fact, 75 percent of real estate professionals say that they are actively using Facebook to promote all aspects of their business. Social channels are a great place to promote client endorsements since 71 percent of consumers are more likely to make a purchase based on social media referrals, so maintaining your online visibility will be key to a larger return in building your business.

Mobile Marketing is a MUST
If you’re not mobile yet, you’re missing out. Mobile web access is projected to overtake that of desktops by 2014, so it’s imperative that you start advertising here and formatting your marketing materials for mobile viewing. This is especially important when targeting local business since 94 percent of smartphone owners are searching for local information and that 73 percent of these mobile searches trigger follow up actions. Further, three-quarters of the homebuyers and owners polled in the Homes.com survey prefer to be contacted by email – most of which are accessed on a mobile device. That said, be sure that your email campaigns are formatted for easy viewing on smartphones.

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