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Your Online Leads: How to Convert Them to Buyers

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online_real_estate_leadSome Internet leads seem better than others – but do you know how to get the most out of your online leads? Realtor.com® administers thousands of buyer and seller lead generation programs. For them to continue to do so, they need the brokers and their agents who receive these leads to be able to convert them to sales. Agents want to get back not only the investments they make, but ideally they want two or more times what they spent as closed commission income.

Picking up the phone, answering email or text and being timely with reply seems like it requires little research. It should be the first possible failure point in lead conversion that you would think, as an industry, we have solved. But there are circumstances–such as being occupied with another customer or reserving time for family–that make it impossible to be 100 percent responsive.

In the realtor.com® newly updated guide to Internet lead conversion, this problem is dealt with – and you will see ideas real agents have put in place to get around this issue and several more. You can read great answers on how to re-open a conversation with a non-responsive customer; how to add personality to auto response; and many more ideas that actually helped agents close more of their leads.

You can get the free internet lead conversion guide from realtor.com® http://realtor.com/ with strategies for effectively responding to online leads quickly and persistently, so you can generate a consistent stream of income.

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