By Joe Dysart
While often ballyhooed as a panacea for the wide variety of computing screen sizes real estate professionals must accommodate online, one-size-fits all websites are actually a trade-off that often end up being more trouble than they’re worth.
The problem: These “responsive websites,” as they’re known – or sites that auto-sense a device’s screen size, and then respond by reconfiguring text and graphics to fit that screen size – often render on desktop PCs with ridiculously large text and other over-blown features that are tedious to wade through.
The impetus behind the approach makes sense. Designers using responsive design take great pains to ensure that anything that appears on a responsive website will look good on the smallest of screens – even a smartphone.
“Responsive website design has become the new standard,” says Ulf Lonegren, co-owner of Roketto, a Web design and marketing agency, based in Kelowna, British Columbia. “We won’t build a website any other way — it just doesn’t make sense anymore.” Adds Laura Machanic, CEO of New Target, a Web design and marketing firm: “We recommend ‘Mobile First’ as a strategy, forcing everyone to consider their most valuable, actionable content and work it into their mobile sites.”
Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com