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Your Web Presence: Why Responsive Design Falls Short

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By Joe Dysart

Plus, by sticking with one website for all screen sizes, real estate agents can generally save on design costs as compared to attempting to maintain one site for desktops and laptops, a second for tablets and a third for smartphones.

And a single website generally translates into higher rankings on the search engines, given that all the traffic to your online real estate site goes to one location. Split up your presence with three websites – traditional, tablet and mobile – and search engines like Google will split the traffic ratings to your presence on the Web three ways.

Responsive websites also work well as great secondary sites to reach out to mobile users in a pinch. A real estate professional with a website designed for desktops and laptops, for example, can easily set-up a secondary Web presence on YouTube – which features responsive Web design – in a matter of minutes.

But generally speaking, the problem dealing with the “tyranny of the tiny” – or ensuring that every website design looks good on the smallest of smartphones – is that responsive sites often render as ridiculous monstrosities on desktops and laptops, and are difficult to use.

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