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Ask the Expert: Aerial Filmmaking in Real Estate

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WellcomeMat recently hosted an online event about aerial filmmaking. We sat down with Matthew Leone of Halstead Property, Tom Flanagan of Residential Properties and Phil Osborne of Home Focus Media to talk about their pitfalls and successes of using aerial filmmaking in real estate.

Aerial filmmaking allows for a sense of transparency and perspective that is sometimes impossible to achieve with photography or grounded video. Shots taken from the sky reveal the proximity of a home to water, acreage or even the scope of a backyard, coupling the practicality of searching for a home with the luxury of dramatic cinema. Organizations that embrace aerial filmmaking in their listing videos discover that “it really enhances the story-telling element. Aerial [filmmaking] is a perfect fit for real estate,” says Flanagan.

And creative agents are taking it a step further. Phil Osborne explains that “our biggest feedback [is related to] the stills we have been able to take. The filmmakers can take photos [via remote control] and…the agents are using the stills as the primary photo in the MLS.” Leone’s Halstead team finds that drones can capture smooth indoor shots that feel amazing, giving a true sense of moving through a space.

Watch the WellcomeMat EDU: Aerial Filmmaking video for the full story, and visit www.wellcomemat.com.

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