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Century 21 Real Estate Speeds up Marketing Strategy

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Century 21 Real Estate LLC recently announced that it is the official real estate company of the USA Bobsled and Skeleton Federation (USBSF). The CENTURY 21 – USBSF sponsorship includes a dedicated sled wrapped in black and gold featuring the brand’s iconic logo. The sled made its debut at the CENTURY 21 Senior Leadership Conference in Miami earlier this month.

“Our sponsorship of the USA Bobsled and Skeleton Team is another example of our position as the ‘Smarter. Bolder. Faster.’ real estate team in the industry,” says Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “Whether it’s the Super Bowl, the Bobsled team, U.S. Soccer, or the Indy 500, we are committed to showcasing the capabilities of our sales professionals in front of the largest audiences on a global scale, and in association with world-class events.”

The CENTURY 21 bobsled will be seen during the entire 2013-2014 World Cup season. The tour includes stops in Calgary, Canada; Park City, Utah; Lake Placid, N.Y.; Winterberg, Germany; St. Moritz, Switzerland; Igls, Austria; and Koenigssee, Germany.

“We have an ambitious growth plan and this initiative will help us as we continue to build our presence in the United States and around the globe,” says Rick Davidson, president and CEO, Century 21 Real Estate LLC. “Our brokers and agents will benefit from the visibility and credibility a campaign like this will generate from real estate consumers and fans of the Games.”

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