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Ethnic Groups in America More Alike than Different When It Comes to Home Buying

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By Nick Caruso

As a melting pot, America is shaped by the beliefs, customs and cultures of its diverse population. To that end, do individuals from different backgrounds hold the same vision and attitude when it comes to setting forth and achieving the American Dream of homeownership?

Better Homes and Gardens® Real Estate recently released national survey findings from the three largest population groups within the U.S., with an equal distribution among 400 Caucasians, 400 African Americans and 400 Hispanic Americans ages 18 and older. The Better Homes and Gardens Real Estate survey results indicate that Americans from these three ethnic groups are far more alike than different when it comes to homeownership. However, when it comes to considering family ties and origins when buying a home, there are key differences among these ethnicities.

“America has a proud heritage of diversity, and the notion that our client base will continue to change and evolve should be apparent to everyone in the real estate industry,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “It’s important that we understand all that we can about our consumers to best serve them, and that includes understanding them not only from a cultural standpoint, but with regard for their individual values, aspirations and needs.”

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