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Broker Strategies: Building on the Past to Focus on the Future

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By Barbara Pronin

How can you make your company stand out from the rest? Recruit top agents and maintain exceptional, high-quality service, says Ron Croushore, owner of Prudential Preferred Realty. Read on for more insights on moving forward with your business.

Croushore_Ron_BusinessRon Croushore
Prudential Preferred Realty

Barbara Pronin: I understand there’s a new and exciting aspect to Prudential Preferred Realty?
Ron Croushore: One of the reasons I love this business is that it’s always evolving. First, in 2011, Prudential sold its real estate division to Brookfield Residential Property Services. Then, in 2012, Brookfield entered into a joint venture with HomeServices of America to form HSF Affiliates LLC, which includes the new Berkshire Hathaway HomeServices brand, available later in 2013. This is nothing but good news to us. It gives us a wealth of added resources and lots of flexibility with our own branding into the future.

BP: How will the change affect your agents and your customers?
RC: The alliance is seamless and will only enhance our value to buyers and sellers; combined, we are part of an industry powerhouse—a bigger, stronger organization with expanded global capabilities that will help us meet our clients’ needs in more places around the world. Our company is already known for exceptional, high-quality service, thanks in great measure to the knowledge and expertise of our agents. Our most dramatic advertiser of the quality of our service is what we call our Guarantee of Service. When a seller lists with us, we provide a list of the comprehensive services we offer, and if we don’t provide those services as promised, the seller can cancel the listing.

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