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Broker Strategies: Building on the Past to Focus on the Future

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By Barbara Pronin

BP: Can you give us a sense of your leadership philosophy?
RC: It’s pretty simple, actually. I believe in recruiting the most professional, entrepreneurial team members and developing them to be the best they can be. I think our managers and our sales associates are a cut above the rest, which translates to happy clients. In fact, surveys tell us that 90 percent of our clients would choose to work with us again (Quality Service Certification).

BP: How do you recruit and retain top-producing agents?
RC: The best entrepreneurial agents choose to work with us—they know we support them with the marketing, technology and training they need to help them perform at their best. We provide the leading-edge tools all our agents require, and we offer ongoing and advanced training curricula to assure they are always on the forefront of industry trends and information.

BP: How will your agents differentiate themselves from the competition?
RC: There’s a lot of energy and enthusiasm around a new training program we offer that addresses business-critical topics for all our agents, and the curriculum includes many courses about new technologies. With constantly evolving technology solutions, we have to make sure our associates know how to harness the power of those technologies for the benefit of their customers. Buying or selling a home has always been one of the largest and most emotional decisions a person can make, but in this age of unlimited online data, it takes a trusted and knowledgeable agent to help them do it right.

BP: What other accomplishments are you most proud of?
RC: In 2011 and 2012, we raised more than $100,000 for the Make-A-Wish Foundation of Southwestern Pennsylvania, to make wishes come true for children with life-threatening illnesses. That sum took us over our goal to raise $1 million for this very worthwhile organization. We do it like we do everything here, with cooperation and a whole heart. It’s one of the things that makes our corporate culture such a joy to be a part of.

For more information, please visit www.prudentialpreferredrealty.com.

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