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Maximize the iPad to Optimize Your Real Estate Business

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By Patty McNease

agent_iPad_couple“A master salesperson never tells someone anything they can show them.”

That’s a philosophy that Garry Wise of The Goodlife Team recently delivered in Homes.com’s Secrets of Top Selling Agents webinar, “iPad For Real Estate: Your Office, Anywhere,” which explored the virtues of using an iPad for real estate needs and offered iPad tips for real estate pros.

According to Wise, on average, paperless agents save five hours of time per transaction, and while it’s easy to be overwhelmed by all the innovation and change taking place, becoming an expert in using the iPad is of utmost importance.

People used to say mobile was the future of real estate sales—that future is now. In fact, consumers’ increasing reliance on mobile devices as their primary resource to access the Internet is expected to overtake desktop usage by 2014. Further, according to Wise, 70 percent of homebuyers searching for properties on their mobile device take action within an hour.

Wise and The Goodlife Team stress the value of conducting a completely paperless real estate transaction from beginning to end on an iPad. It’s about quality not quantity, too. With hundreds of apps out there, he believes that by committing just one hour a day to train yourself and master the iPad apps that are truly essential to real estate, you’ll be more efficient in generating more business.

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