By Maria Patterson
RE/MAX CEO Margaret Kelly, who appears regularly on national news programs to discuss housing trends and the market’s positive momentum, says it’s no surprise RE/MAX added agents in 2012 and even more in the first half of 2013.
“The agents who join us want the support, the brand name visibility and the credibility of the RE/MAX brand behind their business,” Kelly says. “Part of the reason RE/MAX appeals to so many entrepreneurs is because we’re always looking for ways—through technology, education, resources, advertising and more—to help them stand out and increase their business.”
Innovations are the norm at RE/MAX. In the past 20 months, RE/MAX has rolled out three game-changing websites: www.theremaxcollection.com, a luxury-home search site; www.global.remax.com, for international property searches using local languages and currencies; and www.remaxcommercial.com, the RE/MAX commercial property search portal. The new sites fortify an already vibrant web presence centered on remax.com, which attracts about 50 million visits each year and was ranked by Hitwise as the industry’s top franchise site in terms of annual traffic in 2012. Since 2006, the site has delivered more than 12 million—and counting—referral-fee-free leads to RE/MAX agents.
National advertising is another longtime RE/MAX strength that benefits every agent. As competitors have cut back or eliminated national advertising, RE/MAX keeps investing in it—and the results are telling. In a recent MMR Strategy Group survey that asked U.S. and Canadian homebuyers and sellers to name a real estate brand, RE/MAX was mentioned more than any competitor—and named first more than any other company. That brand awareness is powerful. When people see a RE/MAX ad, they think of the local RE/MAX agent they know or have heard of.
Education provides a different kind of edge. The award-winning RE/MAX University, which has helped RE/MAX lead the industry in professional designations and certifications for many years, launched a revolutionary eLearning platform called MyRU in 2012. It delivers an interactive, multi-platform learning experience to RE/MAX agents on a 24/7 basis and further solidifies the network’s commitment to education.