By Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com
For example, when you’re selling a house in a particular neighborhood, you can open up the Pinterest site to allow others to post photos and comments about their positive experiences in the area. This is a great way to get positive feedback about schools, restaurants, parks and everything the town has going for it, and because the information is coming from those who live and work there, the information is taken that much more seriously by prospective house hunters.
Pinterest is used to sharing pictures and information—and any real estate broker will tell you the power photos have in their online real estate marketing. When one photo is pinned, other users can “like” the posted pin, comment on it, and/or re-pin to their own board.
Think about pinning things that would appeal to numerous types of buyers and pin photos of annual events that the city holds. Give people a reason to want to buy in the area and show that you are someone who understands the ins and outs of that neighborhood. Not only does this create an interesting board, it will help lure potential buyers to you.
If you have great photos of staged homes you’re selling, pin the photos and give recommendations on how to make a house really stand out. Link to any designer or stager you have worked with in order to give credit and potentially reach even more consumers.
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