Welcome!




Expand Your Education with These Courses from
Effective Presentation Skills for Sales Professionals: Skills for Sales Success: Part Five.
Territory Management: Skills for Sales Success: Part Eight.
BPOs: The Agent's Role in the Valuation Process.
Bundle 2: CIPS Elective Courses (Non-US Version).
Bundle 3: CIPS Institute (US Version).

Crowdsourcing Part 1: Get in Business with Pinterest

Interested in more details on this topic? Click here!

By Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com

For example, when you’re selling a house in a particular neighborhood, you can open up the Pinterest site to allow others to post photos and comments about their positive experiences in the area. This is a great way to get positive feedback about schools, restaurants, parks and everything the town has going for it, and because the information is coming from those who live and work there, the information is taken that much more seriously by prospective house hunters.

Pinterest is used to sharing pictures and information—and any real estate broker will tell you the power photos have in their online real estate marketing. When one photo is pinned, other users can “like” the posted pin, comment on it, and/or re-pin to their own board.

Think about pinning things that would appeal to numerous types of buyers and pin photos of annual events that the city holds. Give people a reason to want to buy in the area and show that you are someone who understands the ins and outs of that neighborhood. Not only does this create an interesting board, it will help lure potential buyers to you.

If you have great photos of staged homes you’re selling, pin the photos and give recommendations on how to make a house really stand out. Link to any designer or stager you have worked with in order to give credit and potentially reach even more consumers.

Continue Reading 1 2 3 4

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.




Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2014 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>