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Crowdsourcing Part 1: Get in Business with Pinterest

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By Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com

When Homes.com launched its first real estate industry Pinterest contest, “Pin it if you Love it,” 4,000 pins and re-pins were generated which increased Homes.com Pinterest followers by 420 percent in page views, 782 percent in site searches and 500 percent in leads. A second contest, “Spring into the Dream,” saw Homes.com partner with industry bloggers to create blog posts and Pinterest board ideas to readers.

Another way that REALTORS® should be utilizing Pinterest for crowdsourcing is on the collaborative board. These pin boards allow people from all over to pin to them, and they build up a lot of followers quickly, which is good for getting extra exposure on your pins.

Brokers can also find clients through crowdsourcing on Pinterest. Rather than simply asking friends and family for recommendations, if someone looking to buy or sell a house in a particular neighborhood sees people talking about a broker on Pinterest, with photos of the houses sold, it might take the place of traditional testimonials and reviews.

For brokers looking for help in engaging more people in the social media space, Homes.com offers great tips to build your visibility on Pinterest and other social channels using Social Impact with Concierge Service, which is essentially like having your own social media assistant. Further, review Homes.com’s content marketing ideas to keep consumers tuned in to your brand and drive traffic back to your business.

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