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Keeping Up with Leads: A Systematic Approach

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The marriage between these two platforms has worked out well. We write a lot of business and are able to do this because of the volume of leads we get and the good marriage between the two. When it comes to integrating both systems into the company’s day-to-day business, I wouldn’t want to have one without the other.

TigerLead has some cultivation and closing tools built in, but you also use Top Producer. What are the benefits associated with using both? Top Producer has an automatic drip campaign where you can download and export all your leads from TigerLead into the Top Producer system, which is not only a huge help, but an extreme time saver. While the secret to a successful real estate career is to hold onto the clients you have and not let them go anywhere, Top Producer provides a seamless way to keep up with the people in my pipeline. With a simple click of a button, Top Producer sends automated emails to everyone in my pipeline so that my name and face are continually in front of them. This is a huge deal as it provides a simple, automatic way to keep up with everyone in my database.

Have these programs been beneficial when it comes to getting homeowners to sell? Yes. I got in touch with someone recently after they submitted an inquiry, and not only did I help them sell their current home, I was also able to put the contract on the home they would eventually purchase. Getting both sides of the transaction is often as simple as inquiring whether there’s a home that needs to be sold when following up with an incoming lead. If this is the case, I’ll provide them with a CMA, which is a great tool when it comes to listing a home.

What advice would you give new agents in order to succeed not only in today’s market, but also moving forward? Don’t ever give up. It’s also crucial that you do real estate every day and that you’re always available no matter whether you’re in the office, on the road or with a client.

For more information, visit www.realtor.com/success.

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