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Why Your Online Listing is Priced Wrong

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By Joanna Williams

online_listing_priced_wrong_BH&GQuick, pretend to be a buyer, jump on the internet and begin a home search. Which website did you visit and what did you type in as your search parameters?

Did the website contain fill in the blank boxes or did it feature a drop down box to choose a price range?

Either way, I bet your results were zero. Do you know why?

Homes priced for offline marketing do not translate properly to online search. Let me explain.

I remember attending a real estate seminar several years ago where the instructor insisted on teaching agents (us) to price a home to catch the buyer’s eye.

If the buyer was looking at a printed list or a brochure, they would notice one house over another because of the way the numbers looked.

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