Why Your Online Listing is Priced Wrong
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By Joanna Williams
Quick, pretend to be a buyer, jump on the internet and begin a home search. Which website did you visit and what did you type in as your search parameters?
Did the website contain fill in the blank boxes or did it feature a drop down box to choose a price range?
Either way, I bet your results were zero. Do you know why?
Homes priced for offline marketing do not translate properly to online search. Let me explain.
I remember attending a real estate seminar several years ago where the instructor insisted on teaching agents (us) to price a home to catch the buyer’s eye.
If the buyer was looking at a printed list or a brochure, they would notice one house over another because of the way the numbers looked.
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