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Monday Morning Mobile: The Mobile Consumer & the Right Response to Responsive Design

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By Seth Kaplan

Over the course of this series, The Mobile Consumer & the Right Response to Responsive Design, we examined some of today’s most popular technology trends such as Responsive Web Design, Mobile SEO and Mobile Lead Generation. This week, in the final piece of the series, we’ll examine how the trends of today can be leveraged within your marketing mix so that you and your business can win at the local level.

It’s no secret consumers are turning to their mobile devices as the primary means for finding information. The question becomes, how do we as businesses, in particular real estate professionals capitalize on this behavior? According to Google, 28 percent of smartphone users have used their device to search for a flat or a house and this number continues to rise year over year. As we’ve examined previously, competing in the search arena with the likes of a Trulia or Zillow can seem to be a daunting task. Luckily, there’s more than one way to reach the mobile consumer as they’re interacting in many different ways.

The beauty of mobile is that it allows for the convergence of the real and digital world. In addition, being constantly connected allows us to act quicker when something peaks our interest. So how can we steer the eyeballs away from the large national players and back into our own hands? By capitalizing on the real assets we control such as our signage, print ads, mail pieces and social interactions by incorporating mobile triggers or entry points if you will.

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