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Monday Morning Mobile: The Mobile Consumer & the Right Response to Responsive Design

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By Seth Kaplan

A great example of a mobile entry point is a text code. For example, from a printed advertisement that a consumer may pick up in their local coffee shop you can include something as simple as “to see all the pictures now, Text WLAS to 85377,” which would instantly trigger a text message to that consumer with a link to all the property photos, but that’s not all. By using something as simple as a text code, you’ve completely bypassed the normal search parameters along with the large national players that would normally come up first when a traditional search is conducted. That consumer is now in an environment which you control. So what will you do with them now that you have them?

Here’s where taking an adaptive approach to web design as opposed to a responsive approach comes in handy. If your website recognizes this consumer as a mobile user, which it should, you can accommodate this user with all the information and features you know they’ll be expecting on their mobile device such as location based searches, mapping, images, and the ability to connect through click-to-call or email. Providing these elements not only engages the consumer, but puts you in the best possible position to win at the local level and connect with that consumer.

Mobile allows us as businesses and real estate professionals the ability to capitalize on today’s most popular technology trends and take back our local markets. Connecting the real and digital world’s through mobile triggers creates a direct path to you and your business that, if implemented correctly can be extremely profitable.

For more information on how you can implement a mobile strategy that will allow you to win local contact WinLocal@MobileRealEstateID.com.

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