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The Key Ingredient to Real Estate Success

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By Karrie-Ann Sheppard

Key_Ingredients_Success_BH&GThe keys to success are self-definition, transparency, authenticity and accountability. – Simon Mainwaring

I recently attended a Better Homes and Gardens® Real Estate conference where that quote and the meaning behind accountability took on a whole new meaning for me. A word many of us tend to shy away from due to a perceived negative connotation (micro-management, loss of control), this conversation instead focused on the likelihood of success when we eagerly embrace accountability.

The thought behind this is not to force accountability onto others, but rather welcome accountability within your own life and business. Why does this factor in to your success? As simplistic as it may sound, there is and always will be a direct correlation between accountability, your results and overall success.

In real estate, we often look for new gadgets, tricks and tools to assist us in our quest to increase our revenues and market share. We invest countless hours and dollars in training, scripts, books, videos, apps and software. However, spending money does not mean that we are committed to using or leveraging any of it. The key to success is in the development and implementation.

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