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Visual Storytelling: An Eye-catching Approach to Real Estate Marketing

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By Erica Campbell Byrum

Introduce your team: Create a board that includes everyone on your real estate team. This allows other users to comment and share their past experiences with them.

Showcase your listings: Share pictures and videos of your listings and add descriptive text, a call to action, links and hashtags to enhance your SEO value.

Testimonials: create a testimonial board where clients and prospects can view other consumer’s experiences with you. Word of mouth is the primary way that consumers are finding real estate professionals now, so this is very important.

Instagram
With 90 million monthly active users and 8,500 “likes” per second, it’s safe to say that Instagram is one of the most popular places to share pictures and videos. Furthermore, engagement from Instagram users is 10 times greater than other platforms. This social site was created solely for the purpose of telling your story through the use of pictures and videos. Instagram’s innovative filters allow even the least tech-savvy brokers and agents turn a plain picture into a work of art. Now that Instagram permits the sharing of videos, the chance to tell your story with digital media is endless. Here are a few tips on how to optimize your brand on Instagram:

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