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Visual Storytelling: An Eye-catching Approach to Real Estate Marketing

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By Erica Campbell Byrum

• Listing Photos: Post unique areas and amenities of your property listings and enhance with Instagram’s filters. Add a description, call to action and hashtags specific to the area and neighborhood. The challenging part about Instagram is that links aren’t clickable. So make sure you have a link to your website in your Instagram profile, which IS clickable.

• Property Videos: Record a quick 15-second video of your property by highlighting the big selling points like the modern kitchen, backyard or master bath. Make it a video series and post these “teaser” videos every few days with different aspects of the home and even the neighborhood as well.

• Enhance with Filters: there are tons of filters and frames that bring even more life to your photos and videos.

Photos on Facebook generate 53 percent more likes than the average post. With 1.26 billion users on Facebook, there’s really no better place to tell your company’s story. Here are some best practices:

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