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NAR Uses Big Data to Make a Big Difference for REALTORS®

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Today’s ever-evolving technology world is transforming the real estate industry, not only with new applications and tools, but also in generating volumes of information about how people approach and conduct real estate transactions. To help REALTORS® understand and interpret these trends, the National Association of REALTORS® has hired Todd Carpenter to fill a new position, Managing Director of Data Analytics.

Carpenter was previously NAR’s Director of Digital Engagement.

“I am very excited to be returning to NAR, and to be a part of this groundbreaking initiative,” says Carpenter. “NAR has access to an enormous amount of data, and I’m going to be looking at how we can use that data to help our organization, our brokers, and our members make better business decisions that, in turn, help the consumers they serve.”

NAR is also creating a data scientist position; this person, yet to be hired, will report to Carpenter. Both positions will form a new Predictive Analytics group, which will be working closely with the Center for REALTOR® Technology, NAR’s world-renowned Research Division, and other NAR groups to create analytics from NAR data and a variety of other sources. Carpenter will report to Senior Vice President and Chief Technology Officer Mark Lesswing.

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