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The Office within the Office

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By Frederick Herot

office_teamIn the past few weeks I have met with a variety of top agents who are successfully closing Internet leads they received from realtor.com® as well as Tigerlead. Here is what I have learned about some of the new up-and-coming superstars in the industry, in particular agents who have teams of their own while they stay loyal to their broker:

1.) Teams within a Brokerage. Not all agent teams are structured the same way – some accumulate prospects for team members who then act as generalists to close on the opportunity—wherever it takes them. Others are extremely structured with specialists devoted to listing, buyers and more staff for administrative duties. But what seems common to all is over time they have learned to co-exist easily with their broker. They may even have a higher sense of loyalty than individual agents as the broker and team meet each other’s needs quite well. The team leader takes on some of the management and recruiting burden, and the broker supplies infrastructure, experience and training. Where a rising agent may have struck out on their own in the past once they reached a level of success, more of them are now building their companies within the company they grew in.

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