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4 Tips to Use Mobile Technology to Market to Sellers

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By Paul Scavitto

Your site should be easy to use, finger friendly, load quickly on a mobile device, and it should have all of the content of your regular site. Your website should also scale so that someone using a smartphone or tablet can easily and seamlessly switch between devices.

There is nothing more powerful than placing a well designed mobile site in the hands of a potential seller during a listing presentation. Once they can see for themselves how well designed and easy to use your mobile presence is, they will be hooked.

2. Focus on What Sellers Are Looking For

Think about the things that sellers want in a real estate professional. They want someone who is going to promote their property, sell it at the best possible price, and sell it as quickly as possible.

Think about how you can highlight those factors on your mobile presence. Some of the biggest complaints that sellers make are about transparency– more often than not their real estate professional failed to communicate with them. The listing presentation is a great time to go over all the ways you can reach out to, and keep your seller in the loop with actionable information that they can use and access on their mobile devices.

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