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How Regional Real Estate Leaders are Capturing Business in the Recovery

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By Maria Patterson

CEO_market_drill_downNationally speaking, the real estate recovery has taken a firm hold, to the point of inventory shortages and bidding wars in many locations across the country. However, regional scenarios vary greatly, demonstrating unique market trends that must be tapped in order to fully capitalize on the real estate upswing. During RISMedia’s Real Estate CEO Exchange, held last month at New York City’s prestigious Yale Club, top brokers representing key regions of the country discussed the specific dynamics of their respective markets—and their in-the-trenches strategies for increasing business.

Held on September 17th, during the day-and-a-half-long CEO Exchange, “Market Drill-Down: Regional Tactics from the Frontlines” was moderated by RISMedia President & CEO John Featherston and Ed Krafchow, chairman of the Board, Better Homes and Gardens Real Estate Mason-McDuffie. Panelists were: Kevin Levent, president and CEO, Better Homes and Gardens Real Estate Metro Brokers; Rei Mesa, president and CEO, Berkshire Hathaway HomeServices Florida Realty; Steve Rodgers, president/CEO/partner, Real Living Lifestyles; and Gary Scott, president, Long & Foster Real Estate.

Following a national look at the recovery and inventory situation from Realogy Franchise Group President Alex Perriello, brokers on the Market Drill-Down panel analyzed the regional differences in the nature of the recovery, as well as the market trends most impacting their respective areas.

For Northern California-based moderator, Krafchow, his entire approach to tracking his company’s success has changed heading into the recovery.

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