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One Cavo CORE Introduces Drip Marketing Customized to Each Consumer

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“Understandably, most agents just don’t want to wait. By responding quickly on behalf of our clients, and then targeting follow up messages specifically to the home buyer or seller, brokers and agents communicate to consumers that they are dedicated to quality service and an exceptional experience.”

One Cavo initially interacts through live conversations with consumers before they warm-

transfer them to a real estate agent. During this initial contact period, specific data is collected around the consumer’s individual needs. That data can then be used to build farms for specific content relating to the consumer.

CORE’s platform has pre-populated high-visual, low word campaigns for its broker clients. For example, a brokerage can configure a campaign directed at first time buyers which is relevant to the first purchase of a home.

Personalizing the consumer experience has become the key differentiator for brokerages and their agents. Most brokerages find it difficult to create and implement systems to quickly capture information that will enable them provide a highly personalized transaction experience.

For more information, visit www.onecavo.com.

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