By Frederick Herot
For years now, we have talked about the issue of losing leads because of the time it takes to respond quickly. In reality, five minutes of waiting for a response can still be too long considering a competing listing is just one click away.
Our teams at realtor.com®, TigerLead® and Top Producer®, Inc. plus a select group of some of the best agents in the business spent months together in meetings, webinars, at events and on the phone focusing on the issue. What came out of this were two areas we needed to focus on: response time and systemized (but personal) follow-up.
Realtor.com® and TigerLead® were producing an abundance of leads, and some agents were closing them easily. What was gratifying to us was the fact that many of the best agents used Top Producer® CRM to capture the lead and follow-up systematically.
But there was a gap in two areas: In many cases even if an agent or small broker had other team members to back each other up when things got busy, there was a need to figure out who would jump on the opportunity and make sure someone was “on it.” Otherwise it could be like bad fielding where the ball drops between two players, each assuming the other was going to catch it.
Continue Reading 1 2
Copyright© 2016 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.
Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com