Expand Your Education with These Courses from
Territory Management: Skills for Sales Success: Part Eight.
A Consumer Advocate Approach to Real Estate & Mortgages: Courses 1 & 2.
ACE: Purchase Reverse Mortgage Course.
At Home with Diversity.
Bundle 1: CIPS Core Courses (Non-US Version).

No More Losing Leads: The Five Minute Rule and Acquisition of FiveStreet

Interested in more details on this topic? Click here!

By Frederick Herot

For years now, we have talked about the issue of losing leads because of the time it takes to respond quickly. In reality, five minutes of waiting for a response can still be too long considering a competing listing is just one click away.

Our teams at realtor.com®, TigerLead® and Top Producer®, Inc. plus a select group of some of the best agents in the business spent months together in meetings, webinars, at events and on the phone focusing on the issue. What came out of this were two areas we needed to focus on: response time and systemized (but personal) follow-up.

Realtor.com® and TigerLead® were producing an abundance of leads, and some agents were closing them easily. What was gratifying to us was the fact that many of the best agents used Top Producer® CRM to capture the lead and follow-up systematically.

But there was a gap in two areas: In many cases even if an agent or small broker had other team members to back each other up when things got busy, there was a need to figure out who would jump on the opportunity and make sure someone was “on it.” Otherwise it could be like bad fielding where the ball drops between two players, each assuming the other was going to catch it.

Continue Reading 1 2

Interested in more details on this topic? Click here!

Want instant access to great articles like this for your blog or newsletter? Check out our 30-day FREE trial of REsource Licensed Real Estate Content Solutions. Need easy stay-in-touch e-Marketing solutions too? Try Pop-a-Note for 99 cents!
Join RISMedia on Twitter and Facebook to connect with us and share your thoughts on this and other topics.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Copyright© 2015 RISMedia, The Leader in Real Estate Information Systems and Real Estate News. All Rights Reserved. This material may not be republished without permission from RISMedia.

Content on this website is copyrighted and may not be redistributed without express written permission from RISMedia. Access to RISMedia archives and thousands of articles like this, as well as consumer real estate videos, are available through RISMedia's REsource Licensed Content Solutions. Offering the industry’s most comprehensive and affordable content packages. Click here to learn more! http://resource.rismedia.com

Our Latest News >>