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The Agent Funnel: Recruiting Tomorrow’s Agent with Today’s Technology

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By Scott Lehmann

Whether you use LinkedIn, Facebook, MySpace, Google+, Tumblr, or Craigslist, the key is to be consistent in your message and how it is delivered. Ask yourself two questions:

• What does your company stand for?

• How is your company going to show an agent they can have greater success?

Know who you are targeting, but be subtle. Agents do not like to be sold, especially in a public forum where peers may be watching. If an agent is considering a move they too will be subtle. They may engage you in your network, perhaps you will find them liking, sharing, or commenting more than usual. This is a sign that they are engaged in your message, take the time to reach out one on one and say hi.

Social networking sites are also great places to pick up on agents’ personalities, professionalism and their business acumen. Fit and personality may be subjective elements, but they are critical to making the right cultural hire for your company.

2. Website Recruiting

Website Recruiting is another technology that nearly 100% of real estate companies use. Are your agent recruitment efforts simply a part of your company’s overall website? Could I visit your website and find property listings, market information, and videos along with a tab that says “careers?” If so, you’re probably not having much recruiting luck.

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